Theory11 was founded in 2007 by:


Theory11 work in conjunction with design firms around the world to create their playing cards. A team of card mechanics like Jason England and consultant Dan White play a large role in building a deck to their exact specifications. Their decks have been featured on design blogs like DieLine and magazines from Men's Journal to Penthouse. They are also, according to themselves, "the only magic company that prints exclusively on the USPCC's Web Casino Press in Q1 quality" (The Web Casino Press is considered superior over their Sheet-fed Press).

They started out producing custom decks under the Bicycle brand, but later decided to make their own brands.

Decks produced under the Bicycle brand:

Decks produced under the Bee brand:

Decks produced under the Tally Ho brand:

Reprints by Theory11: